The internet technology is increasingly boosting business when it comes to attracting, engaging, and delighting people to growing a brand that provides value and builds trust in their target audience.

As technology shifts, the tech team is discovering various approach to doing business humanly and helpfully. One of these approaches is inbound marketing. This has been one of the best ways to market, sell, and serve customers.

So, what is online Inbound Marketing?

Inbound marketing is an online marketing strategy that primarily focuses on attracting customers, or creating leads, via company-created internet profile which results to potential customers coming to the company rather than marketers working to reach out to them.

This type of marketing tries to make it easier for customers, who are already actively looking for goods and services online, to find what a company offers.

Examples of inbound marketing content and tactics

Inbound marketing came to existence when the internet was starting to gain traction. From search engines to blogs and websites, the internet has since provided great avenues for consumers to know the products they want to buy in detail as well as to reach out to brands that they want to use.

Inbound marketing content and tactics include things like;

  • Infographics
  • Blog posts
  • Photos
  • E-books
  • Videos
  • Podcasts
  • Presentations
  • Whitepapers
  • E-newsletters
  • E-zines
  • Webinars
  • Search Engine Optimization (SEO)
  • social media marketing

What is the benefit of Inbound Marketing?

For inbound marketing to work efficiently, companies must have a strong online presence as much as possible. Content marketing strategies such as social media, SEO, and among others play a significant role in attracting customers by ensuring that they are informative, interesting, and helpful.

So, is inbound marketing the future? Inbound marketing can help you in your core objective of generating leads and improving sales of your products. In particular, reasons which show that inbound marketing is the future include;

  • Higher ROI
  • Brand Authority
  • More Qualified Sales Leads
  • Lower Cost Per Acquisition

Higher ROI

The ROI of inbound marketing is higher than any marketing strategies online. Given the fact that prospects look for you when they need the product or service you offer, the sales closing rate is much higher.

Inbound marketing gives businesses great opportunities to generate leads at a lower cost. This is mainly because most of the marketing is done online, and is significantly cheaper.

It gives enhanced sales and marketing task

With inbound marketing, your sales and marketing teams join forces to create compelling content for prospects. Remember, sales people are the source of critical insights into what the customers need at different stages of their buying journey.

Therefore, marketing can create highly-targeted content that educates your audience, answers their questions and also solves their problems. Combined, sales and marketing can utilize and distribute that information to drive leads, increase conversions and nurture existing customers.

It’s a long-lasting marketing strategy

Planning your Inbound Marketing strategy

Remember that the primary goal of inbound marketing is to build connections with your audience. This means that it’s something that will last for more time provided that you have established trust.

Brand Authority

Inbound Marketing with authority

Your brand refers to how your customers and other parties that interact with your product and services perceive your business.

It is not easy to determine how your market will perceive your business. However, you can influence the perception of your prospects.

But how do you do this? This can be done through inbound marketing strategy.

When you connect with your audience online, ensure to provide quality educational and entertaining content which add value to their lives.

Creating quality content will help to enhance your brand online and bring you out as a thought leader in your brand. An enhanced brand makes it easy to make sales.

Increases brand visibility and  awareness

The digital world has made things possible for even the smallest brands to gain worldwide recognition. By producing content that is in line with your buyer’s interest, your target audience will be able to find your information as they conduct their research on the product or service they want.

Helps you to generate more qualified sales leads

Inbound marketing can help you produce high quality leads online. For your website to generate leads, it has to be found on search engines. But more than this, the site should be ranking high for your target keywords. After creating and optimizing your website for SEO, you need to generate inbound links to improve its ranking.

Helps to increases trust and credibility

Many buyers have shunned outbound marketing. They don’t want to interrupt their day by your call or email. They want to consume information at their own leisure time. Always remember: inbound marketing is on the buyer’s terms and interest. If you can swallow your pride, dial back your enthusiasm and target prospects in a less direct, yet more effective way, through this, you will gain their trust and pop in their minds when they are ready to make a purchase.

Limitation of online inbound marketing

Limited prospect reach; Some of the limitations of inbound marketing is that only the audience that has chosen to view the message is reached. This, in turn, limits the campaign’s audience. Companies have less control over what a potential lead sees since he can look on the company website and may miss an opt-in offer that the company is trying to target him with. As a result, it can take longer to determine the return on investment since leads that come in might not be convertible (ready to make a sale) at the time and will need additional nurturing to become potential customers.

Final verdict

Inbound marketing is the dawn of marketing strategies that you won’t hate. And as a matter of fact, Customers hate outbound nowadays. This is because most of the online users already know what they want to buy and browse the internet in order to find it.  The remaining task is to ensure you are there when they do. Inbound marketing gives you a great opportunity that your brand can’t qualify to miss.