In today’s world, social media marketing is an essential tool for every business online. Many B2B marketers have been using it as their primary content marketing tactic for number an extended period to boost traffic exponentially (and organically). Knowing which social channels to use for B2B marketing will give you an advantage when you start marketing online.
As a B2B marketer, you may be overwhelmed by all the available social media channels. The problem with being overwhelmed is that you will try to have a presence on almost every social media platform. It can come with an adverse effect. One, you will have to stretch the resources of your marketing team. Next, it can also hinder you from having a significant social media presence.
So, Which Social Media Channels Should A B2B Marketer Focus On?
As a B2B marketer, you don’t need to be a presence on every social media channel. Here is a list of the most used social channels used by B2B marketers that will help you get the most bang for your buck.
Being the most popular of the social media sites, Facebook is essentially the most powerful tool you can utilize in your digital advertising campaign for your company products, services and offers. It has the largest active users today giving you a huge market for your campaigns.
It is a potent tool to take advantage of to increase your revenue and boost your company’s visibility online to a full and targeted customer base.
|Tip: Facebook gives you an opportunity you should not miss as it is free. However, for its effective use, you need to develop some paid advertising strategy for your lead generation.|
There is a vast market of professionals on LinkedIn, and they are doing more than just looking for new opportunities. They are reading status updates, clicking to view articles and, most importantly, converting to leads.
LinkedIn is known to produce a significant number of leads sourced through social media for B2B marketers. Plus, if your goal is anything close to educating prospects on the value of your services, then LinkedIn can drive more traffic to B2B blogs and websites.
It is useful for attracting and finding potential sales leads. The platform is excellent for optimizing profiles, content and published articles for ranking in the search engines for a target keyword.
It also gives a more secure way of dealing with people in the field of business since you can vet your audience from their profile.
|Tip: You can leverage your content marketing on LinkedIn by amplifying your message through employee advocacy. You can also reach your target audience through paid ads.It will also be nice for your business to create a professional LinkedIn page and also establish a brand influencer to publish articles directly on your LinkedIn platform.|
Twitter has become an excellent network for businesses to launch one-on-one engagements and build relationships with their target audience, gain competitive intelligence and build demand for new products.
It provides an excellent way for companies to sell their service out. Everyone can see all tweets, and there is no filtering of content like on Facebook.
With Twitter, engagement is critical. While it may seem good enough to Tweet out a few updates each day, it is also advisable to follow your customers back, identify key contributors in your industry and engage with them regularly.
When sharing content, use #hashtags to ensure your posts are in front of the right people. Vary the content you share to include video, infographics and other attractive images to keep followers engaged.
Once you become an established user, consider trying out to promote your Tweets and other advertising options available.
|Tip: What makes Twitter efficiency for B2B marketer is that it does not require people whom you follow to follow you back. Therefore, you can build Twitter lists of people you want to follow. |
Lists enable you to filter out your tweets from the main news feed and also allows you to focus just on a particular subset.
For example, you can build a list of reporters who cover your industry. If they need some help or ask any question, you can respond as quickly as possible, help them and be on your way to building a good relationship. The same goes for lists of your prospects.
YouTube marketing doesn’t just help with SEO rankings, it is also good for keeping your branding consistent, and the results are easy to measure. B2B marketers who use YouTube can increase their business awareness and preference, demonstrate their products, share knowledge, and put a friendly, human face on their brand.
It Is pretty apparent that videos placed on YouTube have massive appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be funny or just irreverent, yet they have the capability of capturing audience attention hence driving interest and conversion.
Good videos translate to more sales since most consumers are more likely to purchase a product after watching a video.
Some of the most effective types of videos for B2B business you can use on YouTube include:
- Product demonstrations
- Customer testimonials
- Interview with industry experts
- Live broadcasts of conferences and other company events
|Tips: YouTube gives you options to optimize your videos by using;|
Title Tags; these titles can contain relevant keywords to help your page rank on Google Search Engine
Video Description; this describes your video to the viewers as well as to the search engine.
Calls-to-action; which can be included in your videos with annotations with a link to a product page, or a useful article on your blog.
Indeed, there are other channels that are effective for B2B marketers. However, this list comprises our top networks that will make business sense for you. Remember that it is more useful to have a strong presence on a few networks than a weak presence on many.