One of the critical components of any app strategy is to have a central, comprehensive and sound marketing plan that taps into the many avenues for building awareness to the audience which can drive to massive traffic by increasing the number of downloads and encouraging sharing. This brings the question: what are the best distribution channels for app marketing and where should I promote my app?
So, as an app marketer, what are some of the best distribution channels for app marketing?
Answering this question will largely depend on your marketing strategies and goals. However, with the increasing mighty of the internet era, the good news is that promoting your app can be done in a matter of seconds to reach a large audience. Therefore, this post provides a list of the best marketing channels for app marketing.
These channels include;
Family Members & Friends
The easiest way to start promoting your mobile app is taking advantage of the free and readily available market – friends and family. Encourage them to download, rate and review your app.
Genuine reviews and ratings are the core of the app when it comes to promotions. They directly influence your app’s assurance quality. Therefore, first-hand people to give you real ratings and reviews are your friends and family members.
- Low cost
- Very easy to do
- Generate general results (regarding reviews)
- Low scale
- High return on investments (ROI)
- Limited audience reach
- Can take time to reach your target number
Social Media Channels
Social media is another essential marketing channel to promote a two-way communicating between you and your potential app users. The social media platforms provide an excellent laboratory in which to test accessibility and acceptance of a new product. Some of the common social media channels used for app promotions include Facebook, Twitter, Instagram and YouTube
- Friendly cost
- High ROI
- Reach a large audience in a small time interval
- Comes with advanced tools that are easy to use
Social media app marketing platforms give you a great way of researching hashtags, engaging with your potential users, crafting quality content as well as analyzing performance. However all these may appear as time-consuming, but if done properly social media can become one of your best product marketing channels.
When you are ready to scale your app out to the users, it’s time to start running some television ads. Advertising is very essential for scaling. The more you can invest your resources in advertising, the better results your campaigns will attract.
Celebrity Features & Endorsements
Endorsements from public figures like movie stars, TV/radio presenters and singers can also provide an excellent channel for promoting your mobile app. However, this choice can be extremely expensive. Be sure to research on your target celebrities to ensure that they have the number on their social media channels.
- Very efficient method
- Yield high return
- Large scale
- Very expensive
- Some public figures may not be influential
- Requires in-depth research on your chosen celebrities
While not every developer may have the budget to choose this style of marketing, TV advertising campaign has proven to do fantastic work for the success of a new app promotion, especially when implementing this kind of strategy just before your big launch day in the app stores.
Timing is essential with this method, particularly in a rapidly moving industry like mobile gaming, and Television Advertising which enables developers to reach their target audience at the ideal moment.
- Medium to high return
- Rech large audience
- Large scale
- High cost
- Reachable to only people with TV sets
Email marketing is one of the most top converting channels. This is because users must actively sign up and thus qualify themselves as interested in your product to be added to your email campaign list.
However, this method may involve costs and scale limitations – collecting emails and building your list, whether pulling from your own contacts, signing users up from your website or getting them through an email ad campaign onTwitter or Facebook.
- Easy to build your organic email list
- High return
- Requires users to sign up to access your marketing campaign
- Small scale
- Requires high cost
When it comes to promoting your mobile app, content marketing through blog writing is also one of the most effective choices you can make to position yourself as an app industry expert and spread the word about your products. Incorporating a blogging strategy to your marketing mix can help you to reach a large number of new audiences and boost organic traffic through search engine optimization.
Being Featured by the Play Store, App Store or Recommended Sites
Getting a feature spot as an “App of the Day” can quickly boost your app into a great success. Being featured on already established sites, such as App of the Day comes with lots of advantages as users already trust these sources to deliver the best apps. This will increase your chances of developing a solid base of users with high lifetime service.
- Requires low cost
- High scale
- Yield high rate of investments
These are some of our top list distribution channels available to you as an app marketer for mobile app (both the Apple App Store and Google Play Store). Knowing and understanding how each one of them works can help you determine which marketing channels are best to invest your resources in and accomplish your goals.