A social media content calendar should be one of many tools you use to help organize your publications and ensure they are meeting your needs, in a precise and efficient way.

But first of all, what is a Social Media Content Calendar and how can it help? Let us go over some of the basics of what the calendar entails and why it is so vital to your content marketing strategy.

A Social Media Content Calendar functions as a schedule for the entire content of your strategy. From it, you can keep track of:

  • Publication dates
  • Deadlines for content production
  • Content guidelines and themes
  • The proportion of top, middle and bottom funnels contents produced and published
  • Keywords already used in previous material
  • Content release dates
  • Disclosure in social networks
  • Promotion in email marketing

What are the benefits of a Social Media Content Calendar?

social media content calendar

Developing a Social Media Content Calendar is one of the critical steps in a content marketing strategy and is an integral part of achieving results.

With the increase in the volume of social media posts, the number of processes and the growth of the marketing team, the use of such instruments become increasingly necessary to assist in content planning.

The main benefits of a Social Media Content Calendar are:

  1. The improvement in the frequency of publication
  2. Non-repetition of themes and keywords
  3. The reduction in the occurrence of delays
  4. The balance of content production
  5. The diversification of content formats
  • Blog Articles
  • Videos
  • Webinars
  • Success stories
  • Infographics
  • Research Reports

This variation is significant because it takes into account the fact that your audience consumes different types of content. While some people prefer more extensive readings like an ebook, others may like more dynamic formats like videos, for example.

By diversifying the contents of your blog, you increase the chances of pleasing a more notable number of visitors.

Moreover, this variation will hardly tire the reader who accesses your blog, unlike a site that offers only one type of content.

How to create a Social Media Content Calendar?


Despite all the benefits, there are still companies that do not yet have a content calendar set-up yet.

However, developing a Social Media Content Calendar is one of the first steps in planning, and should be done even before you create your blog and start writing.

It should be part of a broader strategy to serve not only as a system of organization and planning but as an ally to achieve the company’s goals.

There is no single format for Social Media Content Calendar. However, we have some tips and templates that can help you in creating one.

Step 1: Choose a tool

social media content calendar

A standard way to share the data among your team is crucial to making sure everyone is on the same page, and in the same way, the calendar is ideally built and documented either using a specialized tool or using a collection of tools. There are several options, such as:

Spreadsheets: Using spreadsheets to build calendars is a good option. This option allows all users to edit the schedule to keep track easily especially since the images and other assets get saved into these spreadsheets. However, this option can quickly become tiresome to keep track of and difficult to handle across large teams.

Social Ignite: A visual calendar can help you make decisions on what content should go where, and even then, is easy to manage since all the data gets saved in the cloud. Ensuring no data loss happens and that everyone maintains the same copy of the calendar. Best of all, using Social Ignite, you can make your social media calendar edits using any mobile device.

Step 2: Set a publishing frequency

After you choose a tool and before you start producing content, set a publishing frequency for your blog. This will influence your entire strategy and the amount of material provided.

Step 3: Develop the content strategy for the blog

That includes:

  • Publication date
  • Publication Hours
  • Delivery deadline
  • Status
  • Author or authors
  • Event
  • Keywords and title
  • Summary of contents
  • Offer (CTA)
  • Content URL

Step 4: Choose the channels of disclosure

With a defined content strategy, the next step is to choose the channels of content dissemination:

Social networks
For social networks, determine:

  • The contents to be promoted
  • Publication dates and times for each of the materials.
  • Which social networks will provide the disclosure 
  • The person responsible for the posting
  • How many times the content has already gotten promoted- The objectives of the disclosure, such as the attraction of traffic, generation of leads, engagement.
  • Call options for dissemination
  • Publication status: published, scheduled or unfinished.

Step 5: Follow the timeline and keep it up to date

It is essential to keep the schedule up to date, but that does not mean changing it daily with the intention of achieving better results.

Changing the schedule can cause conflicts and thus should only be done after a trial period, i.e., just after making sure that the current plan is not working.

Setting up a Social Media Content Calendar is critical to your business’s success. Understand what else you need to succeed in your strategy, enjoy and get to know the free services of Social Ignite, to help you manage your content in a precise and efficient way.

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