When it comes to social media, knowing how to post, what to post, and when to post is crucial to using it successfully. Otherwise, you may see a lack of engagement, trickling traffic to your website, and ultimately zero benefits to you or your followers. Each platform is different, so you should post content tailored to each.


How To Use Facebook Correctly?

It’s best to use Facebook for updates and announcements, sometimes with a flair of humor or lightheartedness (depending on the tone of your brand). You can do this will a simple text post, a relevant image, or even through a Facebook Live video. For example, if you’re an entrepreneur, you can update your followers on exciting news, special deals on your products or services, or even pose a question to them for feedback and engagement. The whole point is to engage with folks. It’s about building that long-term relationship with them. It’s about strengthening the trust they have in you or your brand. Another way to use Facebook is by creating a group, a feature that’s unique to the platform. It is a great place to talk with your audience in a conversation-friendly atmosphere. And that encourages your followers to get to know and help each other.

Summary Of Facebook:


  • The leading platform for clients to get the most information about the company
  • Stories feature allows daily updates (hooked with Instagram)
  • Videos and images can become viral very quickly
  • The most popular platform of all
  • Can sell products alongside the posts (extra revenue source)


  • Hashtags are not effective
  • A saturated market for non-niche pages

How To Use Instagram Correctly?

The best way to use Instagram is to share aesthetically pleasing photos and videos. That’s literally what the entire platform is centered around. You can’t post text-only posts. You can’t include links in a post. It’s just for providing visual value to your followers. The image is a massive part of your brand and Instagram allows you to take control of your image. Instagram limits the length of videos to one minute, so comedians post short bits, musicians display short videos of themselves singing, and news outlets publish animated infographics. You can also use the Stories feature, which allows you to post photos or short videos. The unique thing about this feature is that you can make a Story disappear after a while or you can save it to your Highlights, displayed on your profile.

Summary Of Instagram:


  • Best for aesthetically pleasing content
  • Stories feature allows daily updates
  • Popular among younger crowds
  • Hashtags are popular and increase exposure


  • Limited to only 1-minute videos and 8 images per post
  • Posts require images to be attached
  • Descriptions do not include links

How To Use Twitter Correctly?

Twitter is best for communicating directly with others, especially people you wouldn’t usually be able to reach. For example, you can Tweet at the president of the United States, and he or she would be able to respond to you. A lot of Twitterers use the platform for short, funny updates, political statements, or longer, drawn-out thoughts on any topic. And if you’re looking to further your brand, you can mention bigger, like-minded Twitter profiles in hopes that they’ll notice you (assuming your content is valuable).

Summary Of Twitter:


  • Easy communication with fans
  • Trending topics are public
  • Popular among younger crowds
  • Easily communicate with bigger brands for exposure


  • Limited text content (short but sweet)
  • Images and videos are limited in duration
  • Status updates tend to get lost easily in feeds
Social Media Effectively

Scheduling Your Posts Is Key

No matter what platform you prefer, the key to success is scheduling your posts ahead of time. It saves time, keeping you from spending all day on social media. A super helpful tool that lets you schedule social media posts is SocialIgnite. It’s also nice because you can monitor all of your social media platforms in one place, including analytics that tell you the best time of day for you to post and what type of content gets the most reaction. And the kicker is that it’s free to sign up and try, so it’s worth a test drive. You have got nothing to lose except your social media success, so sign up free now.