Does your business need to implement an automated marketing strategy? Marketing automation is the real deal; it streamlines and improves nearly every aspect of marketing. If you have not yet implemented automated marketing in your company, then you are missing a lot. Every brand that currently has clients or that is seeking to attract more customers can benefit significantly from an automated marketing solution.

What is marketing automation?

Marketing automation is built on the foundation of sophisticated software and technologies for marketers and the entire marketing departments to enable them manage digital channels and automate and schedule repetitive marketing tasks.

The foundation of marketing automation software includes email marketing which supports integrated marketing execution, contact management, data collection, campaign development, reporting and return on investment. The primary goal is to provide marketers the ability to provide leads to sales.

Most of the marketing automation platforms in the market support 3 primary functions which include email marketing, visitor tracking, and contact database for marketing. In addition to this, the providers also offer additional tools beyond these core tools at a scaling price structure based on the functionality and size of the database.

List of marketing automation companies/software

  • HubSpot Marketing
  • Pardot
  • SendinBlue Email
  • SharpSpring
  • GrowSurf
  • bpm’online marketing
  • Marketo
  • Active Campaign
  • LeadSquared Marketing Automation
  • iContact Pro
  • Wishpond
  • Infusionsoft
  • Boomtrain
  • Optimizely
  • NAVIK MarketingAI
  • Percolate
  • IBM Marketing Cloud
  • AdRoll
  • ContactPigeon
  • Exponea

More technology included in marketing automation include:

  • Analytic tools
  • Social media publishing tools
  • Landing page and form builder
  • Campaign management tool like Pardot, Autopilot, HubSpot, Adobe Campaign
  • Customer relationship management including Salesforce, HubSpot CRM, On Demand, ZoHo, etc.
  • A website, content management systems, or e-commerce platforms like WordPress, Shopify, SquareSpace, etc.

Common challenges that marketing automation can help with include:

  • Helpful in sales and marketing reports that give data for analysis, planning, and determination of Return on Investments.
  • Marketing automation is also crucial in managing lead generation, lead nurturing, and also the transfer of leads to sales in an organized, time-sensitive manner that enhances conversion and closing rates.
  • Essential when managing and coordinating multiple tools such as email and webinar management applications.
  • Help to simplify the management system and coordination of marketing activities, including marketing campaigns, reporting, channel management,  and analytics.
  • The need to integrate multiple tools with contact management and CRM platforms and programs.

So, who needs marketing automation?

"Who" needs Marketing Automation

With the above benefits of marketing automation, do you think your business needs it?

If your company involves around marketing campaign and coordination of marketing activities, lead generation, data analysis, strategic planning, and time management, it is certain that you need marketing automation.

Every business that currently has customers or that is seeking to get more leads and as well convert them to potential customers, can benefit in some way from the implementation of a marketing automation solution.

Any business that needs to stay in continuous communication with their customers will experience a significant boost in productivity by automating this process. Marketing automation provides an excellent opportunity to attract visitors quickly, and convert them into leads, and finally, to convert these leads into sales.

Whether you are a tailor, a chemist a blogger, manufacturing or an engineering company, marketing automation is one of the best ways that your business and brand should be interacting with the audience in the market. The beauty of marketing automation is that it can help your business maximize efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is the first step, but if you want to do more to nurture those people so that they become customers, marketing automation is a sure bet to your business.

Then, do you need marketing automation now?

Deciding on whether to implement Marketing Automation

Automated marketing is increasingly becoming the center of a results-driven marketing department, that helps a business to catalyze campaigns, reach more prospects, generate more quality leads, and demonstrate a significant return on marketing and sales investment.

These are benefits that can allow you to grow and thrive in business. Therefore, the decision for whether to implement your marketing automation should not be overlooked anymore. The right time for your business to benefit from such a strategy is now.

Some simple questions to ask yourself. Your need for marketing automation will largely depend on these particular questions:What is your business model? What is your business mission?What team do you have in place? Would my marketing strategies be more effective when I implement marketing automation? Would I have more time to focus on strategy?

Signs that your business needs marketing automation

The term “automation” has turned off many marketers because it sounds cold and impersonates. However, marketing automation has quickly become a sure bet for marketing teams looking to take the manual work out of trivial, tedious, and time-consuming marketing tasks.

Here are some of the signs that show your company could benefit from marketing automation:

Your sales cycle is lengthy

Today’s sales cycle is mostly driven by buyers who have already made a decision on what they wish to buy and from which company. This can make your cycle long and frustrating. However, you still have control over the process.

Scoring leads are one of the critical processes of shortening a long sales cycle. If you score your leads, this means that only qualified leads who are ready to buy from you get passed along to the sales team. This helps your sales team to focus only on closing deals with prospects who are already educated about your product or service.

The need for enough customer data

Insights from Marketing Automation

Sometimes you may not have the right data to segment and target both your existing and potential customers. You need more than just a first and last name and email address to properly comb your way through the lead data. An automation tool provides you with full data about your leads such as job titles, location information, and behavioral insights, which makes the data more actionable.

Lack of ROI insights

Analyzing revenue numbers of your business might not be an issue. However, when you want to determine which specific campaign has the most significant ROI, marketing automation will help to provide valuable insight into your marketing ROI.

Struggling to reach your target audience

Your content may be right, but your method of distribution is somehow weak. Marketing automation target to help communications and create landing pages to make you reach your target audience. Without marketing automation, it can be challenging to see the results you would like from your content efforts.

Your marketing effort is not working as per your wish

You can maximumly put your efforts to reach out to prospects without making any conversation. Marketing automation, therefore, helps you to get the data you require to determine how well your marketing efforts are working.