Technology has revolutionized the world today into a global village. Almost 2 billion people have active social media profiles, and the having a Social Media Campaign is now a must. This absolutely incredible, but what would be more incredible is the ability to leverage this exposure. These platforms have brought along with an opportunity for businesses to market themselves even better than before with simply just physical advertisements. People can communicate and interact regardless of which corner of the earth they reside in. Platforms you can always try to leverage include Facebook, Twitter, and Instagram, but there are plenty more based on your niche. Your next business step should be to learn what these platforms can offer your business. Let me give you eight reasons why social media campaign is important in your business.
1. Boost Customer Insights
In the world of business, knowing customer insights is one of the best tricks to increase your sales. How would you know the feedback about your brand? How would you know the number of customers interested in your brand? I have got an answer for these and other similar questions that you may be asking yourself. Social media is the solution. With the right tool to monitor engagement, you will never miss feedback coming from your product or brand. Different people have different desires, those who will be interested in your brand will obviously like to know more about it. Those maybe who have got a chance to use it would like to give feedback. More than often, your customers will most likely take to their favorite platform and give their feedback. In other words, these social media platforms are a source of information about your current esteemed and prospective customers, all that you need is a simple tool such as SocialIgnite to monitor this engagement.
2. Improves Search Engine Optimization Rankings
SEO is one of few ways to get the attention of the targetted and relevant people towards your business or product. Search engines, for instance, tend to use the popularity of the product or brand in the social media to gauge how important a certain business is. The more your brand attracts the attention of more people the more you stand a chance to be ranked highly in the search engines for your business website. This will actually spearhead your marketing efforts and you will realize that more and more people are getting to know about your product every day. For this reason, a strong social media campaign coupled with SEO efforts, and your marketing campaign will be unstoppable.
3. Good Customer Relationship And Interaction
A business with no good customer relationship is not business. Keeping a customer is much more difficult than getting a new one. But right now with the advent of social media platforms such as Twitter, Facebook, Instagram among others, It is quite easy to keep in touch with your customers. You can respond to their questions, comments or feedback. It is also possible to post a new product and give a detailed description of it quickly and easily. However, if a customer asks a question related to your brand on Twitter, then you must be aware of it, otherwise, this diminishes the customer relationship built earlier. With an easy way to keep track of interactions with your business, a great tool such as SocialIgnite might cut the workload by more than half. This allows you to maintain and build even more relationships to boost your business.
4. Minimal Marketing Cost
If you have ever wondered why your marketing cost is always high, then you might need to start embracing social media. It’s really cheap and simple. It will just take you about an hour to get your brand known to many customers out there. Compared to any other form of marketing you know of, this is less time to consume and as well less costly.
5. Boost Brand Authority
Let’s take a scenario where you just posted a brand on Twitter. Obviously, Many people will be interested to know about the product. Some will like it and as well post it on their accounts. Others will get to know about your brand from their friends and family. More and more people will get to know about your brand. As a result, the more people talk about your product the more authoritative in the market it becomes.
6. Increased Brand Loyalty
Social media makes you look like a virtual person online. Customers will keep interacting and connect with you at any time. Besides, You are in a position to provide solutions to their queries and address their issues accordingly. That is what customers like the most. The more you build a relationship with customers the more they become loyal to your brand, hence keeping a strong social engagement is necessary to build brand loyalty.
7. Great Conversion Rate
Facebook, Twitter, and Instagram are among many platforms that could increase the number of customers you have. In other words, s strong campaign will find you new customers and even keep existing ones as well. With time you will notice that you have a lot of customers than before. Therefore any post you make regarding your brand is an opportunity for conversion.
8. High Brand Recognition
People who purchase the best brands would like to tell their story of how they found it. Part of their story is either Facebook, Twitter or Instagram as a platform they got to know about it. If you have a good brand, Social media will do a great favor for you. Such brand gets to be known easily and sooner than you know it, it becomes so popular and everyone recognizes it. Take an example of Coca-cola. Its known all over the world.
The above eight reasons why you need social media for your business have given you the insight to take your business to the next level. Investing in strong social media campaign will earn you a lot for your business. That is the secret most popular companies are using to market their brands. Make use of SocialIgnite and ease the workload and maintain the benefits of social media marketing on a grand scale.