As people look to connect with brands on social media, companies need social media managers who can help them boost their brand awareness so that they grow the business.
By making sure that you have the full range of collaboration with your social media managers who have essential skills to do the job well, will help to grow your business.
So what are some of the essential skills your social media manager needs?
To ensure a successful branding on your social media channels, here are some of the top skills you need, or your social media manager needs to succeed and excel in branding.
1. Analytical Skills
With the current digital era, there are tons of tools online to measure the impact of your campaigns and marketing initiatives on social media. They enable you to monitor public and visible information like streams, likes, shares and the number of comments. These data can be used to find out which topics, format, and even times of day work best for your content posts thereby helping you to come up with the right decision making.
Now you can measure what works and what doesn’t work in real time. However, to make sense of the big picture from the data, one needs good analytic skills. You must know a few things about behavioral psychology so that you can make good decisions about why certain areas are doing better or poor than others so that you adjust your social media accordingly.
Analytic skills are, therefore, must-have skills in your marketing strategy that will help you monitor the performance of your company best on existing or previous data or performance.
2. Good Leadership
Good leadership involves keeping the management informed, the team motivated, engaging customers and keeping them excited. You need good leadership skills that will drive your team to work towards achieving your goals.
3. Good Communication Skills
Communication skills include presentation skills both written and verbal (public speaking). As a social media manager, public speaking is one of the essential communication skills you need to master.
Nowadays, webinar (live videos) is one of the best ways to engage your audience on social media. As this is one way of selling your company’s name, you are going to have to be comfortable and well-presented in the public eye. Public speaking also involves a word of mouth which consist of presenting the products in front of the audience.
Here is a list of public speaking skills you may need.
- Writing and Editing Skills; when writing your talk up, you must be able to construct conversations that are rational, coherent, easy to understand and cover all the points you want to communicate. Good writing can boost engagement, extend your organic reach, and help social media marketing team create a memorable brand.
- Engaging Communication Style; the right style makes a talk that could have been boring come out exciting and engaging.
- Clear Articulation; public speakers must be able to speak well and clear. They also need to speak loudly enough and use proper grammar without a lot of verbal crutches.
Change is a crucial in social media, and the best social media marketers are those who can quickly adapt to a new situation or respond to trends happening in the social media environment, whether good or bad.
You also need to stay updated with modern technology and understand new tools available in the market that will make your work efficient.
5. Optimizing Content and Technology
The social web is full of content traffic. There are lots of stuff that may confuse customer on which direction to go so that they access your products and services. Making sure that you know how to guide a customer down a sales funnel all the way from discovery, engagement, following and finally closing deals requires some particular skill sets of the current technology.
Understanding the link between search engine optimization (SEO) and social media reach can be a great idea. This will enable search engines to rank high for your keywords and phrases on Google.
Content with high social reach and gets lots of shares, likes, and comments is likely going to get similar engagement metrics that will be read by Google’s algorithm. This, therefore, impacts your rankings on Google page positively hence helping your customers to access your services without any hassle.
6. Strategic Planning
You can’t tailor content to your audience if you really don’t know who they are or what they like or want. You need to have excellent research skills that will enable you to realize your clients’ interest and the best time of posting your content.
You also want to create fantastic content for your audience, so you need proper research on it. Be sure that all your data and ideas come from credible sources
7. Good Research Skills
Social media marketing needs proper strategies when it comes to your overall activities. You need to document your social media strategy so that you can navigate which posts are in line with your goals.
Being strategic in your posting involves scheduling the best times to post, balancing your marketing campaigns and keeping an eye on comments so that you know what people are talking about your company.
8. Customer Service
Social media marketing is not all about getting your message out; it is also a great way to listen to your audience. Social media channels give you the opportunity to engage in dialogue with your clients, receive feedback from them, and address concerns as needed.
For a successful branding on social media, you have to be diligent and genuinely interested in what your visitors and customers have to say to you. You need to attend to their queries and solve issues that they are facing concerning your products and services.
Putting your social media marketing skills to the test can bring you more success. Hone the essential skills above, and you will be sure of being a successful social media manager.
You don’t need to be proficient in every single skill, just being good at a few of them would make you a great social media manager and a valuable asset to your company. Strive for success with thee skills in hand.