Social Media Beyond Content

Social Media Beyond Content is the heart of any social media platform which should be the core of your social media management strategy. Posting content on your platform creates awareness for your brand by engaging and interacting with your audience. However, most of the individuals, companies and social media managers have a misconception that posting content alone is all they want for essential social media management practice. Although content development has a large share in social media management, we have other methods that we should not overlook. In this article, we have narrowed down some of the social media management practices that are beyond content. Let’s have a look at them.

1. Share Other People’s Content

Social Media Beyond Content

If other people can provide better solutions to a query, make use of their content. It is an excellent show to your customer as it will indicate to them that you’re always ready to give them what they need regardless of the source of the solution (whether yours or someone’s). It would also help cut down much of the work that you would otherwise need to do for the same result. Using other people’s content should be done, but don’t forget to credit where it is due (which may even help you engage more users merely due to tagging other users).

2. Engage on Your Audience Page

Social Media Beyond Content

Engaging on your customer’s page will make your audience feel more engaged and unique. It’s vital to like and give direct responses to their content. Responding to their post is also an excellent way of ensuring that each one of them feels valuable to your business. Small actions such as these, are a sure way to make that individual a repeat customer or in this case, a possible business lead for your product/service.

3. Monitor Daily

Social Media Beyond Content

Customers have high expectations for engagements. You need to check your account regularly to monitor your audience activities. Responding to their comments and messages quickly ensures excellent customer service and also help you to build the trust of your brand to the customers.

4. Re-posting Customer or Followers Posts

Social Media Beyond Content

Sharing your customers and followers posts is fundamental practice in social media management. Look for those brands that are well established and share them on Twitter or Instagram expressing your love and experience to them. It will make your audience to feel great about themselves, and they will enjoy going through your feed. They can go into the extent of sharing the screenshot or evidence of sharing their content, which will increase your exposure.

5. Measure Your Success by Keeping Track of Your Statistics

Social Media Beyond Content

Use of analytics tools in social media management is essential to help you measure your channel success regarding audience engagement and other activities. These tools help you to come up with a rich insight of information that is ideal for improving your management strategies. Some of the great tools that will help you to measure your success include Google Analytics and Hootsuite.

6. Make use of Technology

Social Media Beyond Content

Technology should be your best friend when it comes to social media management practices. Gather all necessary technology tools that will help you to perform your daily job without hassle. These tools will help you automate or eliminate inefficient tasks whenever possible.

7. Know Your Customers

Social Media Beyond Content

It’s important to invest your time knowing more about your customer. Be sure to understand their wants and expectations. It will help you to anticipate them in real time and improve the nature of the service you’re offering to them.

What Should I Expect?

Some of these practices are challenging to consider them in our day-to-day social media management. It’s important to know that it takes time, dedication and training to master each one of them. Therefore, making use of these practices will make you a great deal of enjoying your social media management adventure.