Marketing through inﬂuencers is becoming more and more widespread. Everyone’s favorite YouTube star is talking about the latest products on the market, and most importantly: they are selling. The best part about it, is there are different types of influencers, that will grab the attention of different like-minded
Inﬂuencers are a key part of marketing nowadays. Public ﬁgures are great at connecting with the masses, as people who follow them create a sort of relationship with them. We all trust the recommendations of our friends and family, and with inﬂuencers, it works just like that. Whoever the target audience may be, they will most certainly respond better to their favorite social media star or celebrity talking about a new product rather than seeing an ad.
To make the most out of this, not only do you need to know your audience very well, including what kind of inﬂuencers they would respond to, but also who those inﬂuencers are. Here’s a comprehensive list where you can quickly identify who the best inﬂuencer is for both your product and your brand.
Celebrities range from actors and actresses, athletes, models, and musicians to reality TV stars. They are used to being in the spotlight, and they can become great spokespersons. With such variety, you can ﬁnd the right person to advertise your product, and the outreach celebrities have is optimal for getting your message across. Celebrities are trend-setters, they often signal what’s new and interesting, whatever they do, people will follow.
The downside to this is the budget needed to get a celebrity to work with your brand, it can scale a lot! This is a great idea if you really want to get a serious boost and increase sales, and it would always be nothing more than an excellent investment.
2. Social Media Inﬂuencers
Currently, youtubers, bloggers and Instagram stars are becoming the new celebrities. One day, they’re sitting in their room making videos and they next, they are shooting movies. Social media and the internet are great platforms where lots of people have launched their careers, and when a lot of products and brands have gone mainstream.
Most people use social media with a very steady ﬂow, and they see the people they follow daily, they want to know what they’re up to, so they go on their stories or Twitter feeds to see what’s going on.
Social media stars talk to a wide variety of demographics and the best thing is they do so more closely than celebrities. Why? The bond a spectator can form with them is a lot stronger, they talk directly to you, you are a direct part of their fanbase and you may even get a response on a comment or a like on something you tweeted at them. Here, the friendship dynamic becomes more real, and the trust people build from is truly great when you are looking to getting your brand out there.
The best thing is the investment you would make as a sponsor for this type of inﬂuencer is a lot slimmer, and the success you can get from this is still very high.
Entrepreneurs may not be the ﬁrst people that come to mind when you want to advertise a product, but they surely do have a great deal of inﬂuence. Entrepreneurs are people that have used the right tools to build a business and a name for themselves. If they are in the public eye, that’s even better.
People like Elon Musk have a lot to say and are great at what they do, for this reason they become trustworthy and very reliable. If a successful person uses your product it will communicate to the spectator that this what the people, they admire use and love.
Also, marketing through entrepreneurs isn’t’ as wide spread as doing it through social media inﬂuencers. This will make a diﬀerence in how your brand is perceived and it’ll be very innovative!
4. Thought leaders and public speakers
If we talk about building a great connection with an audience, public speakers excel at this. They really know what they are talking about, who they are talking to, why they are talking about it, and why people want to listen. Thought leaders can really inﬂuence others and even change people’s lives through that.
They are nothing but great people to not only bring your product to the spotlight but push the message of your company forward and help you build your brand and improve how it is seen.
These type of inﬂuencers know exactly what to say to grab people’s attention and maintain it. Applying that strategy to how you decide to market for your company is a very beneﬁcial thing to do and certainly a great idea.
Also, linking your brand to a thought leader is great when it comes to how the message of your company comes across. You can ﬁnd the perfect person whose values align exactly with that of your company. It’s a win-win type of deal!
We think no matter what kind of inﬂuencer you choose you will have success! You just need to be careful about whether a given inﬂuencer aligns with your message, talks to the demographic you are looking to target and sell to, and is generally of good character.
Also, consider inﬂuencers who would be interested in what your company must oﬀer and will really enjoy your product. There’s nothing like authenticity when it comes to this kind of marketing, it truly speaks volumes and will boost the return you will receive from it. It’s not easy to ﬁnd the right person for your company, but once you do you can build a lasting relationship with both parties beneﬁting from it.